Wonder Cement – Saath:7 Cricket Mahotsav
Wonder Cement Ltd. launched a new sports initiative called Saath:7 Cricket Mahotsav, aimed at promoting citizen engagement and community participation in sports. The tournament was expected to attract 39,840 cricket enthusiasts from over 249 tehsils across Rajasthan. The event was officially launched by former Indian cricket team captain and the leader of the 1983 World Cup winning team, Mr. Kapil Dev, along with Mr. Vivek Patni, in a grand ceremony held in the city.
This was a significant initiative aimed at promoting citizen engagement and community participation in sports.
- Client: Wonder Cement Limited
- Type: Onsite, Brand Activation
- Key highlights: Event Venue design & fabrication, Sporting Event Management, Brand Activation
- Conducted in: 2015, 2016, 2018
This activation won 4 Awards for its unique concept and implementation!
Event Highlights
The Saath:7 Cricket Mahotsav tournament was a significant initiative for Wonder Cement as it sought to foster community involvement in sports, while providing an opportunity for aspiring cricketers to showcase their skills. The event also created a positive impact on the local economy by generating revenue for businesses in the area.
Furthermore, the tournament was aligned with the company’s vision and values, which prioritize community engagement and social responsibility. The Saath:7 Cricket Mahotsav was expected to become an annual event, further strengthening the company’s commitment to promoting sports and community involvement in Rajasthan.
