Rising Star – Colors
MidasNext Media executed the complete activation for the Rising Star at Mood Indigo 2017, an annual cultural festival organized by the Indian Institute of Technology (IIT) Bombay. The musical evening saw some of the most talented rising stars perform on stage, mesmerizing the audience with their melodious tunes.
We provided end-to-end support for the campaign, from planning and execution to logistics and media coverage.
- Client: Colors (part of Viacom18)
- Type: Onsite, Brand Activation
- Key highlights: Planning, Execution (Booth design & fabrication), Logistics, Promotional Activities, Media Coverage
Event Highlights
The team worked closely with the organizers to create an immersive experience for the audience, with stunning stage design, lighting, and sound effects. The campaign also included promotional activities like social media marketing, influencer engagement, and media partnerships to maximize reach and engagement.
The event was a roaring success, with the stage witnessing the next Rising Star at Mood Indigo 2017. The performances were top-notch, with the artists showcasing their diverse musical styles and genres. The audience was captivated by the sheer talent and passion of the rising stars, creating an unforgettable experience for everyone present.
MidasNext Media’s execution of this campaign for Colors at Mood Indigo 2017 helped create an immersive experience for the audience and ensured the success of the event.
